In addition to the claim to offer design-oriented, high quality items that are
produced under ethic principles, the brand aims to inspire.
Ibiza Resident is mainly the identification with a way of life that can be felt
on the island and all over the planet as feasibly possible.
The 3000-year history – marked by Berbers, Phoenicians, Romans, Vandals and
Moors to the dropouts and hippies of the 1960s – reflects this way of life.
All these residents of Ibiza, made Ibiza to a brand, that embraces diversity and personal freedom.
However, Ibiza has worldwide until now an image of being only a party island.
For the first time, the new island brand communicates the entire and multifaceted image
and is based on ethical values that are marked by tolerance and respect. Exactly these features can
be found in the genus of the hound „Podenco Ibicenco“, that lives on the island for more than 2000 years.
Through the abstract and unique logo, the brand receives a high recognition value that is mystical
which has been confirmed across all age groups.
Numerous monuments are being build on the island that present
the Podenco as the identity of the island.